Top 5 Communication Apps on Android in Madagascar - Q2 2023

During the second quarter of 2023, the performance of the top 5 communication apps on the Android platform in Madagascar showed varied trends in weekly downloads, revenue, and active users. Here’s a closer look at each app's performance:

Discord - Talk, Play, Hang Out experienced fluctuations in weekly downloads, starting at 744 in late March and ending at 376 by the end of June. Weekly revenue remained relatively stable, generally around $80, except for a peak at $88 in the last week of June. Active users showed a slight decline initially but ended the quarter strong, moving from 4.5K to 4.3K.

Snapchat saw consistent weekly downloads throughout the quarter, peaking at 6.1K in early May before stabilizing around 3.3K by the end of June. Revenue showed a steady increase, starting at $12 and reaching $29 by the final week of June. The app maintained a high level of active users, fluctuating between 80K and 102K, ending the quarter at approximately 99K.

Truecaller: AI Call Blocker had modest weekly downloads, varying from 81 to 138 throughout the quarter. Revenue remained quite stable around $13 to $16. Active users showed a consistent pattern, starting at 9.3K and ending the quarter at 9.6K.

Skype had weekly downloads ranging from 275 to 582, with a slight dip in mid-quarter. Revenue remained stable, hovering around $13 to $15. The app’s active users experienced minor fluctuations, starting at 3.7K and ending at 3.2K.

Kik — Messaging & Chat App showed limited activity in terms of downloads and active users. Weekly downloads were sporadic, with some weeks showing zero activity. Revenue remained low, around $10 to $17. Active users were minimal, peaking at 27 in mid-June.

This data, sourced from Sensor Tower, provides a snapshot of the performance trends for these top communication apps in Madagascar. For more detailed insights, visit Sensor Tower.